DTC / Subscription
Jocko Willink / Shirt Locker
Full-scale social campaign and media execution delivering exceptional projected ROAS for a subscription apparel brand.
16X
Projected ROAS
Social
Full-scale campaign
Retargeting
Lower funnel
Subscription
Growth
The challenge
Jocko Willink’s Shirt Locker subscription faced inconsistent conversions despite massive influence — needing a boost in engagement and sales.
The approach
Strategic top-of-funnel content and impactful retargeting ads, paired with full-scale social campaign creative.
The outcome
16X projected ROAS, significantly boosting subscription sales and audience connection.
