Healthcare & Life Sciences
Mirati Therapeutics
Human-centric web narrative and communications that lifted engagement, traffic, and investor inquiries.
5X
Engagement & traffic
3.5X
Inquiries post-launch
IR
Narrative system
Web
Experience redesign
The challenge
Create an engaging website experience for consumers, distributors, and investors reviewing Mirati’s pipeline — while strengthening internal and external communications.
The approach
Design and creative reworked the narrative into a human-centric story speaking to the benefits of research, driving Investor Relations engagement and portfolio downloads.
The outcome
5X engagement & traffic and 3.5X inquiries post-launch.
