Healthcare / Senior Living
Pacifica Senior Living
100+ websites and landing pages, nationwide strategy, OTT, and perpetual creative testing across 90+ communities.
2x
Leads
90+
Communities
200+
Pages launched
OTT
Cross-platform
The challenge
Pacifica Senior Living and Aura Communities engaged Forged initially for 32 properties — then the full portfolio — needing redesign, launch, and optimization of 100+ landing pages and websites plus a nationwide marketing strategy.
The approach
We rebuilt and launched websites and landing pages at scale, diversified lead traffic with OTT and cross-platform campaigns, and ran dynamic creative with perpetual testing to combat creative attrition in display.
The outcome
200+ page and site launches later, Pacifica saw 2x leads across its expanding portfolio of senior living communities.
