SMB / Ecommerce / Marine

Wave Maker Craft

Shopify ecommerce planning, marine product category architecture, brand character, and social campaign creative.

Shopify
Ecommerce
Brand
Character
Marine
Category arch.
Social
Launch creative

The challenge

A marine products brand needed ecommerce architecture and a brand character that could stand out in a practical category.

The approach

Category architecture, Shopify planning, brand character, launch messaging, and social creative.

The outcome

A sharper brand story and a store structure ready to sell.